Privacy Policy
How Birmingham Emergency Plumber collects, uses, and protects your personal data.
Last updated: June 2025
Birmingham Emergency Plumber ("we", "us", "our") is committed to protecting your privacy. This privacy policy explains how we collect, use, store, and protect your personal data when you use our website at emergencyplumberbirmingham.co.uk or engage our plumbing services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
Birmingham Emergency Plumber
Website: emergencyplumberbirmingham.co.uk
Email: info@emergencyplumberbirmingham.co.uk
Phone: +44 7495 060616
We are the data controller for the personal data we collect through our website and services.
2. What Data We Collect
We may collect the following personal data:
Information You Provide
- Full name
- Phone number
- Email address
- Postal address and postcode (for service delivery)
- Details of your plumbing issue
- Payment information (processed securely by our payment provider)
Information Collected Automatically
- IP address
- Browser type and version
- Pages visited and time spent on our website
- Referring website
- Device type and operating system
3. How We Use Your Data
We use your personal data for the following purposes:
Service Delivery
To respond to your enquiry, arrange engineer visits, deliver plumbing services, and communicate about your job.
Quotes and Invoicing
To provide accurate quotes, process payments, and send invoices for completed work.
Customer Support
To follow up on completed work, handle complaints, and honour our 12-month guarantee.
Website Improvement
To analyse how visitors use our website and improve its performance and content.
4. Legal Basis for Processing
We process your personal data under the following legal bases as defined by UK GDPR:
- Contract performance: Processing is necessary to fulfil our contract with you when you book a plumbing service (Article 6(1)(b)).
- Legitimate interest: We have a legitimate interest in responding promptly to emergency plumbing requests, following up on completed work, and improving our services (Article 6(1)(f)). Given the urgent nature of emergency plumbing, we process contact details immediately upon receipt to dispatch engineers as quickly as possible.
- Consent: Where we send marketing communications such as service reminders or promotional offers, we do so only with your explicit consent. You may withdraw consent at any time (Article 6(1)(a)).
- Legal obligation: We may process data where required to comply with legal obligations, such as tax and accounting requirements (Article 6(1)(c)).
5. Data Retention
We retain your personal data only for as long as necessary:
- Service records: Retained for 6 years after the last service to comply with legal and tax obligations and to support our guarantee.
- Contact form enquiries: Retained for 12 months if no service is booked, then securely deleted.
- Marketing consent records: Retained for as long as consent is active, plus 12 months after withdrawal for audit purposes.
- Website analytics data: Aggregated and anonymised after 26 months.
6. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
Right of Access
You can request a copy of all personal data we hold about you. We will respond within one month.
Right to Rectification
You can ask us to correct inaccurate or incomplete personal data we hold about you.
Right to Erasure
You can request deletion of your personal data where there is no compelling reason for continued processing.
Right to Restrict Processing
You can ask us to limit how we use your data in certain circumstances.
Right to Data Portability
You can request your data in a structured, machine-readable format for transfer to another provider.
Right to Object
You can object to processing based on legitimate interest or for direct marketing purposes.
To exercise any of these rights, contact us at info@emergencyplumberbirmingham.co.uk or call +44 7495 060616. We will respond to your request within one month. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
7. Cookies
Our website uses cookies to improve your experience. Cookies are small text files stored on your device when you visit our site.
Types of Cookies We Use
- Essential cookies: Required for the website to function correctly. These cannot be disabled.
- Analytics cookies: Help us understand how visitors use our website so we can improve it. These are only set with your consent.
- Performance cookies: Help us monitor website speed and performance to ensure a good user experience.
You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not affect your ability to use our website or contact us.
8. Third Parties
We may share your personal data with the following categories of third parties:
- Payment processors: To securely process card and bank payments for our services.
- Analytics providers: Such as Google Analytics, to help us understand website usage (data is anonymised).
- Hosting providers: Our website hosting provider stores data on servers located in the United Kingdom or European Economic Area.
- Accounting and tax advisors: As required by law for financial record-keeping.
We do not sell, rent, or trade your personal data to any third party for marketing purposes. Where we share data with third parties, we ensure appropriate data processing agreements are in place.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption to secure data transmitted between your browser and our servers. Access to personal data is limited to authorised personnel who require it to perform their duties.
10. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any significant changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this privacy policy or how we handle your personal data, please contact us:
- Email: info@emergencyplumberbirmingham.co.uk
- Phone: +44 7495 060616
- Website: emergencyplumberbirmingham.co.uk
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